Vitamin B2B Essential Nutrients for Scaling Revenue

A weak pipeline is like an empty rice bowl—no matter how fancy the chopsticks, you will remain hungry
Master Zhu Xí (Revenue Sage)
Circa 1126–1200 AD
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Topics

Demand Generation

How to build strong pipelines

Effective demand generation goes beyond just generating leads—it’s about creating meaningful engagement that converts. In this section, we explore best practices, tools, and strategies to drive high-quality pipeline growth.

Revenue Architecture

Design a revenue engine that scales

A strong revenue architecture aligns marketing, sales, and customer success to maximize growth. Dive into frameworks like the bowtie model and process optimization to help you build a sustainable revenue engine.

Marketing Analytics

Struggling with attribution?

Data-driven marketing is the key to better decision-making and higher ROI. This section covers key analytics tools, measurement techniques, and insights that help marketers refine their strategies and optimize performance.

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The crux

Top Picks

Customer Centricity

From Startup to Scale-Up: Crafting a Customer Success Strategy That Drives Growth

Tailored for founders, CEOs, and revenue leaders, this post covers best practices for structuring a CS team, creating metrics for success, leveraging automation, and building cross-functional alignment. Discover actionable insights to transform customer success into a growth engine that empowers your team and fuels long-term, sustainable success.

Agentic AI

How top 1% CROs and Marketing Leaders are crushing it with AI Executive partners

The traditional model of executive leadership often involves isolation at the top, with limited opportunities for unfiltered discussion and strategic exploration. AI agents are changing this dynamic, offering a unique combination of data-driven insights and collaborative dialogue. To achieve this transformation, organizations need a perspective shift.

B2B SaaS Marketing

The Evolution of B2B SaaS Marketing: From Inbound-Only to an Integrated Approach

A major shift is underway in how B2B SaaS companies approach marketing. Instead of waiting for potential customers to find them, companies are proactively identifying and targeting a defined set of high-value accounts. This shift is powered by advancements in marketing automation, Account-Based Marketing (ABM), and predictive prospecting tools

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Behind the scene

Who am I?

I’m a results-driven marketing leader with a strong background in B2B SaaS, ABM, and revenue architecture.

Actionable strategies, real results.

I’m a marketing strategist with a deep focus on B2B demand generation, ABM, and revenue architecture. Over the past 12 years, I’ve helped businesses scale by executing data-driven strategies that align marketing, sales, and customer success. Now, I’m bringing that expertise to Vitamin B2B—a platform built to empower revenue leaders with no-nonsense, high-impact insights.

What to Expect

  • Expert-Led Insights – Conversations with marketing leaders who have been in the trenches and know what drives revenue.
  • Tactical Playbooks – Proven strategies across demand gen, ABM, sales enablement, and marketing automation.
  • Courses & Deep Dives – Practical, no-BS learning experiences designed to help you implement and scale.

Ready to Elevate Your B2B Marketing Game?

No fluff. No guesswork. Just real, proven strategies from industry experts. Whether you’re looking for actionable insights, expert playbooks, or in-depth courses, Vitamin B2B has you covered.

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